Journal · EVL PPL

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Notes & essays.

Long-form thinking on AI-native SEO, generative search, and what it actually takes to get found by both humans and machines in 2026.

  1. We Tracked 492 AI Search Queries About SEO Agencies. They Cited Zero of Us.

    We ran 492 SEO-agency queries across ChatGPT, Claude, Perplexity, and Gemini for three weeks. They cited zero of us. Here's the data, what it means, and what every BC business needs to do about AI search now.

  2. The Local Pack Is a Rigged Game (And You Can Still Win It)

    Google's local 3-pack isn't a level playing field — but the rules are knowable. Here's how Google actually decides who appears, why most owner-operators get it wrong, and what to fix this week.

  3. The Local SEO Honest Playbook

    What local SEO actually is, what actually works, and what most agencies won't tell you. Plain English the whole way through.

  4. The Generative Engine Optimization Playbook (2026 Edition)

    What GEO is, why it matters, and what to do about it. Plain English the whole way through.

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