<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>EVL PPL — Journal</title>
    <link>https://evlppl.com/journal/</link>
    <atom:link href="https://evlppl.com/journal/rss.xml" rel="self" type="application/rss+xml"/>
    <description>Notes and essays on AI-native SEO, GEO, and the discipline of getting found in 2026.</description>
    <language>en-us</language>
    <item>
      <title>We Tracked 492 AI Search Queries About SEO Agencies. They Cited Zero of Us.</title>
      <link>https://evlppl.com/journal/we-tracked-492-ai-search-queries/</link>
      <guid isPermaLink="true">https://evlppl.com/journal/we-tracked-492-ai-search-queries/</guid>
      <pubDate>Thu, 28 May 2026 12:00:00 GMT</pubDate>
      <description>We ran 492 SEO-agency queries across ChatGPT, Claude, Perplexity, and Gemini for three weeks. They cited zero of us. Here&apos;s the data, what it means, and what every BC business needs to do about AI search now.</description>
      <author>EVL PPL</author>
    </item>
    <item>
      <title>The Local Pack Is a Rigged Game (And You Can Still Win It)</title>
      <link>https://evlppl.com/journal/the-local-pack-is-rigged/</link>
      <guid isPermaLink="true">https://evlppl.com/journal/the-local-pack-is-rigged/</guid>
      <pubDate>Fri, 15 May 2026 12:00:00 GMT</pubDate>
      <description>Google&apos;s local 3-pack isn&apos;t a level playing field — but the rules are knowable. Here&apos;s how Google actually decides who appears, why most owner-operators get it wrong, and what to fix this week.</description>
      <author>EVL PPL</author>
    </item>
    <item>
      <title>The Local SEO Honest Playbook</title>
      <link>https://evlppl.com/journal/local-seo-honest-playbook/</link>
      <guid isPermaLink="true">https://evlppl.com/journal/local-seo-honest-playbook/</guid>
      <pubDate>Fri, 08 May 2026 12:00:00 GMT</pubDate>
      <description>What local SEO actually is, what actually works, and what most agencies won&apos;t tell you. Plain English the whole way through.</description>
      <author>EVL PPL</author>
    </item>
    <item>
      <title>The Generative Engine Optimization Playbook (2026 Edition)</title>
      <link>https://evlppl.com/journal/geo-playbook-2026/</link>
      <guid isPermaLink="true">https://evlppl.com/journal/geo-playbook-2026/</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <description>What GEO is, why it matters, and what to do about it. Plain English the whole way through.</description>
      <author>EVL PPL</author>
    </item>
  </channel>
</rss>